It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, José-Ángel Ibáñez-Zapata
| Year of publication: |
2022
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|---|---|
| Authors: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Ibáñez-Zapata, José-Ángel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-11
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| Subject: | Banner ads | Consumer impulsiveness | Consumer neuroscience | fMRI | Hedonic banner | Utilitarian banner | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Utilitarismus | Utilitarianism | Neurowissenschaften | Neuroscience | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364464