It is all in the mix: The interactive effect of music tempo and mode on in-store sales
| Year of publication: |
2012
|
|---|---|
| Authors: | Knoferle, Klemens ; Spangenberg, Eric ; Herrmann, Andreas ; Landwehr, Jan |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 325-337
|
| Publisher: |
Springer |
| Subject: | Retail atmospherics | Musical tempo | Musical mode | Linear mixed models |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867823