It is different than what I saw online : negative effects of webrooming on purchase intentions
Sorim Chung, PhD, Cecile K. Cho, PhD, Amitav Chakravarti, PhD
| Year of publication: |
2022
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|---|---|
| Authors: | Chung, Sorim ; Cho, Cecile K. ; Chakravarti, Amitav |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 131-149
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| Subject: | expectation | multichannel shopping | need for touch | online shopping | research shoppers | two stage decision making | webrooming | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796080