It is emergent : five propositions on the relationship between creative consumers and technology
Year of publication: |
2014
|
---|---|
Authors: | DesAutels, Philip ; Salehi-Sangari, Esmail ; Berthon, Pierre ; Rabinovich, Tamara ; Pitt, Leyland F. |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 72-85
|
Subject: | Creative consumers | technology | interaction | research propositions | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change |
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