It is nice to be important, but it is more important to be nice : country-of-origin's perceived warmth in product failures
Huimin Xu, Ada Leung and Ruoh-Nan Yan Terry
| Year of publication: |
2013
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|---|---|
| Authors: | Xu, Huimin ; Leung, Ada ; Yan, Ruoh-nan |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 4, p. 285-292
|
| Subject: | Ursprungsregeln | Rules of origin | Produktqualität | Product quality | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009780519