It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Angela Besana and Annamaria Esposito, Maria Cristina Vannini
| Year of publication: |
2023
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|---|---|
| Authors: | Besana, Angela ; Esposito, Annamaria ; Vannini, Maria Cristina |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 48.2023, 1, p. 27-38
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| Subject: | relationship marketing | fundraising | cluster | museum | museum employees | museum volunteers | museum boards | museum net assets | museum gains | US museum | museum value proposition | Museum | Beziehungsmarketing | Relationship marketing | Kulturmanagement | Cultural management | Fundraising | Nonprofit-Marketing | Nonprofit marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2023.128180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311161