It isn't what I thought it would be : the Hesburger case
Ronald J. Patten; Hannu Seristo
| Year of publication: |
2010
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|---|---|
| Authors: | Patten, Ronald J. ; Seristö, Hannu |
| Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 6.2010, 1, p. 59-62
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953479