It just would not work for me : perceived preference heterogeneity and consumer response to AI-driven product recommendations
Luping Sun, Yanfei Tang and Xinyi Ma
| Year of publication: |
2025
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|---|---|
| Authors: | Sun, Luping ; Tang, Yanfei ; Ma, Xinyi |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 5 (14.5.), p. 1426-1452
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| Subject: | Perceived preference heterogeneity | AI-driven recommendations | Cognitive trust | Recommendation framing | Human likeness | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Vertrauen | Confidence | Präferenztheorie | Theory of preferences | Experiment | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2023-0082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441781