IT leveraged downstream supply chain capabilities on competitive marketing performance : a study of Indian manufacturing firms
Srinivasan Sundar, Ganesan Kannabiran and Gaurav Abhishek Tigga
| Year of publication: |
2018
|
|---|---|
| Authors: | Sundar, Srinivasan ; Kannabiran, Ganesan ; Tigga, Gaurav Abhishek |
| Published in: |
International journal of business performance and supply chain modelling : IJBPSCM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1758-9401, ZDB-ID 2523114-5. - Vol. 10.2018, 2, p. 165-194
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| Subject: | information technology | supply chain capabilities | SCC | operational benefits | marketing benefits | competitive performance | Lieferkette | Supply chain | Industrie | Manufacturing industries | Indien | India | Lieferantenmanagement | Supplier relationship management | Wettbewerbsvorteil | Competitive advantage | Informationstechnik | Information technology | Ressourcenorientierter Ansatz | Resource-based view | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012039630