It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
| Year of publication: |
2012
|
|---|---|
| Authors: | Sharp, Byron ; Wright, Malcolm ; Dawes, John ; Driesener, Carl ; Meyer-Waarden, Lars ; Stocchi, Lara ; Stern, Philip |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 2, p. 203-214
|