It's a match : an exploratory study of success factors for business-to-business partnerships between German and Ghanaian companies
Züfle Simon, Phanuel Wunu & Philipp von Carlowitz
| Year of publication: |
2024
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|---|---|
| Authors: | Züfle, Simon ; Wunu, Phanuel ; Carlowitz, Philipp von |
| Published in: |
African journal of business & economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4562, ZDB-ID 2548758-9. - Vol. 19.2024, 4 (1.12.), p. 245-266
|
| Subject: | Ghana | B2B | Germany | Africa | Partnership | Sales | Deutschland | Erfolgsfaktor | Success factor | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Afrika |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2024/v19n4a12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015329577