It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Year of publication: |
2013
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Authors: | Ahearne, Michael ; Haumann, Till ; Kraus, Florian ; Wieseke, Jan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 6, p. 625-648
|
Subject: | Interpersonal identification | Organizational identification | Salespeople | Sales performance | Customer satisfaction | Verkaufspersonal | Verkauf | Selling | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Arbeitsverhalten | Work behaviour | Mitarbeiterbindung | Employee retention | Außendienst | Field sales force | Erfolgsfaktor | Success factor | Arbeitsleistung | Job performance | Persönlichkeitspsychologie | Personality psychology | Unternehmenskultur | Corporate culture |
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