It's all about marketing! : exploring the social perception in the Italian context
Vittoria Marino, Riccardo Resciniti, Mario D'Arco
| Year of publication: |
2020
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|---|---|
| Authors: | Marino, Vittoria ; Resciniti, Riccardo ; D'Arco, Mario |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2020.2020, 1, p. 7-23
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| Subject: | Marketing identity | Perception of marketing | Criticisms of marketing | Marketing definition | Marketing meaning | Marketing concept | Marketing | Marketingtheorie | Marketing theory | Italien | Italy | Wahrnehmung | Perception | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-020-00004-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237288