It's all B2B … and beyond : toward a systems perspective of the market
Stephen L. Vargo; Robert F. Lusch
| Year of publication: |
2011
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|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 181-187
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| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008934076