It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Jeff Joireman, Dustin Smith, Richie L. Liu, and Jonathan Arthurs
| Year of publication: |
2015
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|---|---|
| Authors: | Joireman, Jeff ; Smith, Dustin ; Liu, Richie L. ; Arthurs, Jonathan |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 34.2015, 1, p. 32-49
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| Subject: | corporate social responsibility | cause-related marketing | service failures | negative word of mouth | positive word of mouth | value alignment | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Cause-Related Marketing | Cause-related marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011293445