It’s called fruit juice so it’s good for me ... right? : an exploratory study of children’s fruit content inferences made from food brand names and packaging
Jill K. Maher
| Year of publication: |
2012
|
|---|---|
| Authors: | Maher, Jill K. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 28.2012, 3, p. 501-513
|
| Subject: | Fruchtsaft | Fruit juice | Kinder | Children | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Obst | Fruit | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554693