It’s in the Mix : How Firms Configure Resource Mobilization for New Product Success
| Year of publication: |
2019
|
|---|---|
| Authors: | Thornton, Sabrina C. ; Henneberg, Stephan C. ; Leischnig, Alexander ; Naudé, Peter |
| Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 36.2019, 4 (04.04.), p. 513-531
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jpim.12489 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012094814