It's just a joke violence against males in humorous advertising
Charles S. Gulas, Kim K. McKeage, and Marc G. Weinberger
| Year of publication: |
2010
|
|---|---|
| Authors: | Gulas, Charles S. ; McKeage, Kim ; Weinberger, Marc G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 4, p. 109-120
|
| Subject: | Werbung | Advertising | Humor | Gewalt | Violence | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008860323