"It's mine!" : participation and ownership within virtual co-creation environments
Tracy Harwood; Tony Garry
| Year of publication: |
2010
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|---|---|
| Authors: | Harwood, Tracy ; Garry, Tony |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 3/4, p. 290-301
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| Subject: | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984938