"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption
Andrew Smith; Leigh Sparks
| Year of publication: |
2009
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| Authors: | Smith, Andrew ; Sparks, Leigh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 5, p. 542-547
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| Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846876