"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Year of publication: |
2012
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Authors: | Cleveland, Mark ; Kalamas, Maria ; Laroche, Michel |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 5, p. 293-305
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Subject: | Umweltbewusstsein | Environmental consciousness | Verantwortung | Responsibility | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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