It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Angela Xia Liu & Ying Xie & Jurui Zhang
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Angela Xia ; Xie, Ying ; Zhang, Jurui |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 46.2019, p. 70-86
|
| Subject: | Online consumer reviews | Review quality | Review helpfulness | Language style matching | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Virales Marketing | Viral marketing | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107042