It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Year of publication: |
2019
|
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Authors: | Liu, Angela Xia ; Xie, Ying ; Zhang, Jurui |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 46.2019, p. 70-86
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Subject: | Online consumer reviews | Review quality | Review helpfulness | Language style matching | Konsumentenverhalten | Consumer behaviour | Sprache | Language | USA | United States | Produktinformation | Product information | Virales Marketing | Viral marketing |
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