It's Not Whether You Win or Lose; It's How The Game is Played
| Year of publication: |
2012
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|---|---|
| Authors: | Bee, Colleen ; Madrigal, Robert |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 41.2012, 1 (1.4.), p. 47-59
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