It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Xiaojing Yang, Huifang Mao, and Laura A. Peracchio
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Xiaojing ; Mao, Huifang ; Peracchio, Laura A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 954-966
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| Subject: | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Persönlichkeitspsychologie | Personality psychology | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688756