—It's the Findings, Stupid, Not the Assumptions
Year of publication: |
2007
|
---|---|
Authors: | Shugan, Steven M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 4, p. 449-459
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | models | mathematical models | realistic assumptions | instrumentalism | empirical research |
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