It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
| Year of publication: |
2011
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|---|---|
| Authors: | White, Katherine ; MacDonnell, Rhiannon ; Dahl, Darren W |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 3, p. 472-486
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