It´s the Story, Stupid : The Consumer Reviews Most Likely to Influence Purchasing Decisions
| Year of publication: |
2020
|
|---|---|
| Authors: | van Laer, Tom |
| Publisher: |
[2020]: [S.l.] : SSRN |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Description of contents: |
The work discusses the continuum of engaging storytelling to be found in consumer reviews and how such narrativity affects consumer persuasion
|
| Extent: | 1 Online-Ressource (6 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Marketing Intelligence Review, 12(2), 46-51 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
| Other identifiers: | 10.2139/ssrn.3499327 [DOI] |
| Classification: | M31 - Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012846345