It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Freeman Wu, Adriana Samper, Andrea C. Morales, Gavan J. Fitzsimons
| Year of publication: |
October 2017
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|---|---|
| Authors: | Wu, Freeman ; Samper, Adriana ; Morales, Andrea C. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 3, p. 651-672
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| Subject: | aesthetics | effort | product usage | consumption enjoyment | predicted vs. experienced utility | implicit self-theories | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Produktgestaltung | Product design | Privater Konsum | Private consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755406