It takes two to tango : A taxonomy of franchise success determinants
Jacques Boulay and Barbara Caemmerer, Odile Chanut, Chaudey Magali and Muriel Fadairo
| Year of publication: |
2023
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|---|---|
| Authors: | Boulay, Jacques ; Caemmerer, Barbara ; Chanut, Odile ; Magali, Chaudey ; Fadairo, Muriel |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 6, p. 807-825
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| Subject: | Franchisee | Franchising | Franchisor | Performance | Success | Erfolgsfaktor | Success factor | Deutschland | Germany | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2022-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281106