It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Christian Rudeloff, Stefanie Pakura, Fabian Eggers, Thomas Niemand
| Year of publication: |
2022
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|---|---|
| Authors: | Rudeloff, Christian ; Pakura, Stefanie ; Eggers, Fabian ; Niemand, Thomas |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 16.2022, 3, p. 681-712
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| Subject: | Absence of strategy | Causation | Communication management | Effectuation | Social media | Start-ups | Strategic communication | Social Web | Social web | Unternehmensgründung | Business start-up | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-021-00464-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013191543