It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Ruizhi Yuan, Yanyan Chen, Timo Mandler
| Year of publication: |
2024
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|---|---|
| Authors: | Yuan, Ruizhi ; Chen, Yanyan ; Mandler, Timo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 178.2024, Art.-No. 114658, p. 1-12
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| Subject: | Customer engagement | Interactivity | Platform familiarity | Service type | Sharing economy | Beziehungsmarketing | Relationship marketing | Share Economy | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552020