Jack of all trades, master of everything? : competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
| Year of publication: |
2024
|
|---|---|
| Authors: | Aritejo, Bayu Aji ; Paramita, Widya ; Nugroho, Sahid Susilo |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 3, p. 382-396
|
| Subject: | Competence | influencer-product fit | social media influencer | Stereotype Content Model (SCM) | trust | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Influencer | Lieferkette | Supply chain | Mode | Fashion | Vertrauen | Confidence | Kompetenz |
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