Japanese and Filipino college students as consumers : does country of origin affect their purchase intent?
Reynaldo Bautista, Jr., Takanori Osaki, and Luz Suplico Jeong
| Year of publication: |
2020
|
|---|---|
| Authors: | Bautista, Reynaldo ; Osaki, Takanori ; Jeong, Luz Suplico |
| Published in: |
DLSU business & economics review. - Manila : Univ., ISSN 0116-7111, ZDB-ID 2500625-3. - Vol. 29.2020, 2, p. 104-116
|
| Subject: | brand associations | brand image | country of origin | perceived product quality | purchase intent | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Studierende | Students | Japan | Ursprungsregeln | Rules of origin | China | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465889