Japanese consumer behavior : from worker bees to wary shoppers ; an anthropologist reads research by the Hakuhodo Institute of Life and Living
John L. McCreery
| Year of publication: |
1999
|
|---|---|
| Authors: | MacCreery, John Linwood |
| Publisher: |
Richmond : Curzon |
| Subject: | Japan | Lebensstil | Verbraucherverhalten | Umfrage |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 278 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7007-1209-7 |
| Classification: | Kultursoziologie: Allgemeines ; Marketing ; Japan |
| Source: |
Persistent link: https://www.econbiz.de/10004563881