Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention
Dee K. Knight and Eun Young Kim
| Year of publication: |
2007
|
|---|---|
| Authors: | Knight, Dee K. ; Kim, Eun Young |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 11.2007, 2, p. 270-280
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009868426