Japanese multinational enterprises in China : successful adaptation of marketing strateagies
[Peter J. Buckley], co-authored with Sierk A. Horn
| Year of publication: |
2012
|
|---|---|
| Authors: | Buckley, Peter J. ; Horn, Sierk |
| Published in: |
Innovations in international business. - Basingstoke : Palgrave Macmillan, ISBN 0-230-28966-5. - 2012, p. 358-385
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Japanisch | Japanese | Geschäftsmodell | Business model | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Japan | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009634255