Job satisfaction and organizational commitment in the Hong Kong fast food industry

Studies of new employees’ socialization have gained importance in the fast food industry in view of the demand for high quality service in this increasingly competitive business environment. New employees in the industry are unique in terms of job expectations. The aim of this study was to investigate the unmet expectations of new employees, and the relationships between unmet expectations, job satisfaction and organizational commitment in the Hong Kong fast food industry. A sample of 203 employees from the industry was collected. The results show that expectations are normally unmet, and job characteristics, training and development, and compensation and fairness are related to satisfaction and commitment.