Joe Camel : post-mortem of a brand spokesperson
Marc G. Weinberger; Harlan E. Spotts; Ereni Markos
| Year of publication: |
2010
|
|---|---|
| Authors: | Weinberger, Marc G. ; Spotts, Harlan E. ; Markos, Ereni |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 3, p. 401-430
|
| Subject: | R. J. Reynolds Industries | Markenführung | Brand management | Zigarettenindustrie | Cigarette industry | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008649366