John Gerzema and Ed Lebar — The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
| Year of publication: |
2009
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| Authors: | O'Donohoe, Stephanie |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 2, p. 395
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