Joint decision on pricing and advertising for competing retailers under emergency purchasing
Bin Liu; Xindi Ma; Rong Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Bin ; Xindi, Ma ; Rong, Zhang |
| Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 39.2014, p. 257-264
|
| Subject: | Competing retailers | Emergency purchasing | Joint decision | Advertising decision | Pricing decision | Werbung | Advertising | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010421850