Joint dynamic pricing and marketing-mix strategies for revenue management applications with stochastic demand
Rainer Schlosser and Régis Y. Chenavaz
| Year of publication: |
2025
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|---|---|
| Authors: | Schlosser, Rainer ; Chenavaz, Régis Y. |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 32.2025, 3, p. 1566-1592
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| Subject: | dynamic pricing | marketing mix | Markov decision process | optimal control | stochastic demand | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Markov-Kette | Markov chain | Theorie | Theory | Stochastischer Prozess | Stochastic process | Marketingmanagement | Marketing management | Dynamische Optimierung | Dynamic programming | Lagerhaltungsmodell | Inventory model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015338223