Joint estimates of purchase timing and brand switch tendency: Results from a scanner panel data set of frequently purchased products
| Year of publication: |
1996
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|---|---|
| Authors: | Gönül, Füsun F. ; Popkowski Leszczyc, Peter T.L. ; Sugawara, T. |
| Published in: |
The Canadian journal of economics. - Boston, Mass. [u.a.] : Blackwell, ISSN 0008-4085, ZDB-ID 2181174. - 1996, 2, SPECI, p. S501
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