Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jedid-Jah Jonker; Nanda Piersma; Dirk Van den Poel
| Year of publication: |
2002 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Jonker, Jedid-Jah Jan (contributor) ; Piersma, Nanda (contributor) ; Van den Poel, Dirk (contributor) |
| Institutions: | Econometrisch Instituut <Rotterdam> (contributor) |
| Publisher: |
Rotterdam : Econometric Institute |
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability |
| Extent: | Online-Ressource, 27 p., text ill |
|---|---|
| Series: | Econometric Institute research papers. - Rotterdam : [Verlag nicht ermittelbar], ZDB-ID 2169625-1. - Vol. 2002-18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001692886