Joint pricing and advertising strategy with reference price effect
Lihao Lu, Qinglong Gou, Wansheng Tang and Jianxiong Zhang
| Year of publication: |
1-15 September 2016
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| Authors: | Lu, Lihao ; Gou, Qinglong ; Tang, Wansheng ; Zhang, Jianxiong |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 17/18 (1/15.9.), p. 5250-5270
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| Subject: | pricing | advertising | reference price effect | Pontryagin's maximum principle | Preismanagement | Pricing strategy | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2016.1165878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011530197