The CPA Journal Millennium Series - Do Consumers Understand What WebTrust Means? - WebTrust was developed by the AICPA as a tool for e-commerce websites to indicate that a CPA has attested to their business practices. The authors conducted a study examining whether consumers can readily perceive the benefits that the WebTrust seal symbolizes.
Year of publication: |
2000
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Authors: | Portz, Kris ; Strong, Joel M. ; Busta, Bruce ; Schneider, Ken |
Published in: |
The CPA journal. - New York, NY : New York State Soc. of Certified Public Accountants, ISSN 0094-2049, ZDB-ID 8606109. - Vol. 70.2000, 10, p. 46-53
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