The CPA Journal Millennium Series - Do Consumers Understand What WebTrust Means? - WebTrust was developed by the AICPA as a tool for e-commerce websites to indicate that a CPA has attested to their business practices. The authors conducted a study examining whether consumers can readily perceive the benefits that the WebTrust seal symbolizes.
|Year of Publication:||
|Contributors:||Portz, Kris; Strong, Joel M.; Busta, Bruce; Schneider, Ken|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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|Description not available.|
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