Journal of marketing management - Reference Price Conceptualisations: An Integrative Framework of Analysis
| Year of publication: |
2002
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|---|---|
| Authors: | Lowengart, Oded |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 18.2002, 1-2, p. 145-172
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