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New Product Life Cycle Curve Modeling and Forecasting with Product Attributes and Promotion : A Bayesian Functional Approach
Lei, Dazhou, (2022)
Segmentation-Based Predictive Modeling Approach in Insurance Marketing Strategy
Behera, Samarendra, (2017)
Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing
Umminger, Peter, (1990)
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P., (1986)
Towards a taxonomy of forecast error measures : a factor-comparative investigation of forecast error dimensions
Mathews, Brian P., (1994)
Supporting executive intelligence activities with agent-based executive information systems
Ong, Vincent, (2010)