Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Marie-Cécile Cervellon, Juliet F. Poujol, J.F. Tanner Jr.
| Year of publication: |
2019
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|---|---|
| Authors: | Cervellon, Marie-Cécile ; Poujol, Juliet F. ; Tanner, John F. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 191-201
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| Subject: | Customer stereotypes | Interpersonal orientation | Status | Gender | Luxury retail | Luxury car industry | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Geschlecht | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Signalling | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115082