Jules or Jim: Alternative Conformity to Minority Logics
Year of publication: |
2011-12-25
|
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Authors: | Durand, Rodolphe ; Jourdan, Julien |
Institutions: | HEC Paris (École des Hautes Études Commerciales) |
Subject: | conformity | resource dependence | institutional logics | minority logic | soft control strategy |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series Les Cahiers de Recherche - HEC Paris Number 997 48 pages |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: |
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