Junglee.com : Amazon's entry in India
Sanjit Kumar Roy and Rajdeep Chakraborti
| Year of publication: |
2014
|
|---|---|
| Authors: | Roy, Sanjit Kumar ; Chakraborti, Rajdeep |
| Published in: |
Marketing cases from emerging markets. - Berlin, Heidelberg : Springer, ISBN 3-642-36860-3. - 2014, p. 45-57
|
| Subject: | Indien | India | Markteintritt | Market entry | Amazonasgebiet | Amazon region | Online-Handel | Online retailing | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188848